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In Flight Wine Tasting: New Wines, Fresh Summer

Back in December, we had the very ‘difficult’ job of hosting an onboard wine tasting for our customers, with a mix of red and white wines to get everyone’s journey off to the best start (and put a few smiles on the faces of our returning customers!). With a new menu on its way for May, we believed that there could be no better taste-testers than our very own customers, and wanted to build a summer wine menu around those at the heart of Monarch’s services.

Our outbound flight from Manchester to Faro gave customers a chance to try out three red wines, and it was safe to say that there were no objections to raising an extra glass – or three – on board. We taste-tested a Shiraz Cabernet, a Cabernet Sauvignon and a Merlot. The best of the bunch was the elegant and well-balanced Spanish Merlot by Contenda, scoring an impressive 16 out of 20 in the voting. It has complex aromas of plum and black cherries and will be joining our onboard menu from May 1st 2017, with one taster stating ‘it was easy to drink and fruity on the nose.’

On the inbound flight, it was time to open the white wine, bringing home a little bit of the holiday spirit for those that were on their return journey. We taste-tested a Chenin Blanc, a Sauvignon Blanc and a Chardonnay. The whites were harder for our customers to choose between and we had a tie break between two. The one chosen to go onboard was the Contenda Sauvignon Blanc which has intense aromas of citrus and exotic fruit such as pineapple, with subtle herbs. It has a fresh, fruity and lively taste and we can’t wait for it to join the range in May.

Our Alpha LSG Crew Engagement Specialist was on hand to make sure that both the day and the wines went down smoothly, saying:

“I really enjoyed engaging with the cabin crew and customers to offer something different to those flying with us onboard. It was a lovely surprise for everyone, turning a normal flight into a wine tasting session where the customer has a say in the future wines we serve on board Monarch flights.”

Not forgetting our Rosé loves, the fresh and fruity Donna Lorenza Pinot Grigio Blush will also be joining the range. It’s fresh and fruity on the palate with hints of pear and citrus, as well as strawberries. All our wines are priced at £4.50 onboard and you can enjoy 2 for £8.50.

The wine tasting was a great way to engage our customers and glean opinions, making sure our selection of wines onboard are tailored to the people who fly with us. A big thank you to everyone who took part.

Watch this space for more experience flights coming your way in 2017.